We have been looking at the advantages of a CRM system for a business management for a couple of weeks now well today we continue with the benefits oriented to the marketing department and the actions of communication and sales in general It is very important that in any company an organized and orderly management of marketing actions is carried out in such a way that a common and final objective is pursued.
Precisely a management software like CRM allows to monetize the investment in marketing analyze the conversion and ROI data etc. In addition to this the CRM can provide other types of advantages such as the following.
- To control the most profitable actions to focus the investments. By being all the actions included in the system we can analyze the impact of each one and the variables that have led to this impact. In this way we can have a reference of the actions and repeat the successful actions later.
- Track the opportunities delivered to commercials on a single platform and in real time.
- Provide easy updating of a single centralized database It is a huge advantage to manage companies with different commercials and varied actions, since at all times you can have access to all the information from the same location. You gain in speed and better information management.
- Propose a multitude of segmentation possibilities to create custom campaigns due to the amount of previous information that is included in the system.
- To enable the inclusion of marketing automation functions to increase the productivity of Digital Marketing actions.
- To enable the inclusion of active listening functions of social media to integrate them into the global marketing strategy, thus making a 360 º strategy much more complete and definitive.
- Increase customer loyalty ratios, offering special promotions, specific discounts or specialized offers for them.
- To have a global visibility on the process of generating the demand, identifying the weak points to be able to redirect them.
At MakeSoft we advise you to work with Microsoft Dynamics CRM due to its power and functionality, in addition to the integration facilities it allows. If you need more information about CRM or Microsoft Dynamics CRM you can contact us in a totally free way.